Upright is the world's number one posture trainer, and a leader in the health, wellness and fitness space online. They also have a very strong presence in the world of performance marketing on various social platforms.

There are not many people who haven't been exposed to a video ad from Upright during the last few years in the European and North American markets. We were delighted to be tasked with taking on their creative output for the busiest time in their calendar year for online sales - the end of year holiday period of Black Friday, Cyber Monday and Christmas.

We created series of ads for Upright, each with its own creative concept, and unique look and feel.