James Allen.jpg
james allen

We worked in partnership with the Facebook Creative Studio to create a new campaign for leading online jeweller, James Allen.


The campaign was focused on targeting users during the coronavirus lockdown who were proposing to their partners from home.


One part of the campaign was about shared memories together and choosing a ring together, while the other concept seeked to target men who wanted to hide the fact that they are looking for an engagement ring whilst under the same roof as their partners.




65% lower CPC 

1.8X better CTR

7% increased in CVR 

44% improvement in future purchase intent

2m + video views on Brand 

Drove more purchases

Reached new audiences

Increased view time for ads