Huru challenged Glitch to generate brand awareness around the launch of their new A-Model backpack in the USA. 


Here we tasked luxury travel influencer @bobbymisner to create an immersive Instagram campaign which included a dedicated video ad, photography and a couple of Instagram stories.




  • Total Followers - 52k 

  • 250k Impressions 

  • 160k Reach 

  • 30k Video Views 

  • 13.1k Engagements 

  • 11.5% Engagement Rate  

  • CPE - $0.04